Revelation report
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People
Athletics England have released This girl Is also – an edgy marketing campaign you to definitely tries to promote women so you can difficulty social assumptions from the womanliness one to avoid them engaging in athletics and you may do so.
New brief tv video clips draw through to “real” ladies’ authorities from improvement shapes and sizes because they move, work, filters and luxuriate in various affairs – diving, kick boxing, activities, dancing, cycling. The brand new active video footage plays so you can Missy Elliott’s Rating Ur Freak Toward and offers different ways out of viewing girls past traditional representations away from the new static ladies human anatomy while the an object away from beauty (thin, tanned, delicate).